Feted as the first 100% authentic African-made sneaker, Sawa shoes had their official worldwide launch today [March 4th]. The label’s assembly line spreads a little love at all four corners of the continent: the laces are made in Tunisia, the rubber soles in Egypt, the leather in Nigeria, the canvas in Cameroon, the packaging in South Africa and the final product is cooked up by craftsmen in Cameroon. For now the kicks will be available at Soula in Brooklyn and Dover Street Market in London (probably one of the best stores ever)—Comme des Garçons has put in an order too. An online shop featuring the footwear and other Sawa-related treats is also in the works, and their African school notebooks will probably replace our obsession with French scribble pads as soon as it goes live.
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